Mahala Henke
About Mahala Henke
Mahala Henke is a Junior Manager in Business Development and Strategic Marketing at Freudenberg Performance Materials, with a background in merchandising and marketing roles in the US.
Current Role at Freudenberg Performance Materials
Mahala Henke currently serves as a Junior Manager in Business Development and Strategic Marketing at Freudenberg Performance Materials. She began this role in 2022 and is based in Weinheim, Baden-Württemberg, Germany. Her responsibilities include supporting the company's strategic initiatives and driving business growth through effective marketing strategies. This position marks a significant step in her career as she transitions from her previous roles in the United States to a more strategic and development-focused role in Germany.
Previous Experience at Bailey's Fine Jewelry
Before joining Freudenberg Performance Materials, Mahala worked as a Merchandising Assistant at Bailey's Fine Jewelry from 2020 to 2022 for a period of 2 years. Here, she played a critical role in supporting the merchandising team. Her tasks included assisting with vendor communication, managing purchase orders, and ensuring that the merchandising process was efficient and effective. This role helped her develop a foundational understanding of purchasing and vendor relationships that would be crucial in her future roles.
Early Career Roles
Mahala's early career included several short-term roles. In 2020, she served as a Marketing Intern at The Diaper Train for 4 months and as a Social Media Contributor at Namafit.com for 4 months in the Raleigh-Durham-Chapel Hill Area. Additionally, she worked as a Sales Associate at Palm Avenue Raleigh: A Lilly Pulitzer Store from 2019 to 2020. These roles provided her with diverse exposure to marketing, social media, and sales environments, honing her skills in different aspects of business and customer engagement.
Educational Background
Mahala Henke graduated from North Carolina State University in 2021 with a Bachelor of Science (BS) in Fashion and Textile Management. During her time at university, she also pursued a Minor in Business Administration and Management. Her academic background provided her with a solid foundation in handling both the technical and managerial aspects of business operations, setting the stage for her evolving career in business development, merchandising, and strategic marketing.
International Work Experience
Mahala has accumulated international work experience, currently based in Germany. Her career began in the United States, where she held various positions in Raleigh, North Carolina, including roles in merchandising, marketing, and social media. Her move to Freudenberg Performance Materials in Weinheim, Baden-Württemberg signifies a transition to an international stage, adding a global perspective to her professional portfolio. This international experience enhances her ability to navigate and drive business development and strategic marketing in diverse cultural and business environments.