Ulrike Voland
About Ulrike Voland
Ulrike Voland is the Head of Marketing Communications & E-Commerce at Freudenberg Performance Materials Apparel SE & Co. KG, where she has been working since 2019.
Title and Current Role
Ulrike Voland holds the title of Head Of Marketing Communications & E-Commerce at Freudenberg Performance Materials Apparel SE & Co. KG. In this role, which she has held since 2019, she is responsible for strategy development and communication planning, overseeing budget management for several marketing communications and e-commerce projects, and managing corporate design and branding initiatives. Additionally, she handles the trade show and event management aspects as part of her responsibilities.
Professional Background
Ulrike Voland’s professional journey includes varied roles in marketing communications across several companies. She worked at Freudenberg Performance Materials Apparel SE & Co. KG as a Marketing Communications Manager in 2018 for 11 months. Before that, she led the Markenkommunikation team at Produktions- und Handels GmbH from 2014 to 2017. Her previous roles include Marketing Communications Manager at HIMA Paul Hildebrandt GmbH + Co KG from 2013 to 2014, Projektmanager Marketing Kommunikation at BAUHAUS AG Service Center Deutschland from 2003 to 2012, Teamassistent Marketing & Vertrieb at ONSYS GmbH from 2000 to 2002, and Assistenting Marketingmanagement at Wiley VCH for 2 months in 1999.
Education and Certification
Ulrike Voland has a diversified educational background. She earned the title of eCommerce Manager (IHK) from IHK Rhein-Neckar, completing her studies in 2020. Earlier, she completed a Berufsausbildung in Bekleidungsschneiderin from 1988 to 1991, achieving the Bekleidungsfertigerin Industrie (IHK) qualification. Additionally, she studied Social Science at the University of Mannheim, earning her Diplom in 1970.
Responsibilities in Marketing Communications
In her role at Freudenberg Performance Materials Apparel SE & Co. KG, Ulrike Voland is deeply involved in crafting and executing strategic marketing communications. Her responsibilities encompass a wide range of tasks including the development of corporate design, co- and ingredient branding initiatives, and comprehensive management of trade shows and events. Her expertise in these areas underpins the company's global marketing efforts.
Previous Experience in Marketing and Communications
Before her current role, Ulrike Voland amassed significant experience in marketing and communications through various positions. At Produktoins- und Handels GmbH, she led the Markenkommunikation team for three years. Her tenure as Marketing Communications Manager at HIMA Paul Hildebrandt GmbH lasted one year, but she spent nine years working as Projektmanager Marketing Kommunikation at BAUHAUS AG in Mannheim. She also held marketing roles at ONSYS GmbH for two years and a brief stint at Wiley VCH.