Sylvie Bergeron
About Sylvie Bergeron
Sylvie Bergeron serves as the Marketing and Communications Director at Frima, having previously held senior marketing roles at Addenda Capital and Oberfeld Snowcap. She holds a B.B.A. in Marketing and International Business from Université Laval and has over 15 years of experience in the marketing field.
Current Role at Frima
Sylvie Bergeron serves as the Marketing and Communications Director at Frima, a position she has held since 2023. In this role, she is responsible for overseeing the marketing strategies and communication efforts of the company. Her experience in the industry contributes to the development and execution of effective marketing campaigns that align with Frima's objectives.
Previous Experience at Addenda Capital
Before joining Frima, Sylvie Bergeron worked at Addenda Capital Inc. as the Director of Brand Strategy from 2020 to 2023. During her tenure, she focused on enhancing the brand's visibility and market presence. Her strategic insights helped shape the company's branding initiatives in the competitive financial services sector.
Marketing Leadership at Oberfeld Snowcap
From 2015 to 2020, Sylvie Bergeron held the position of Director of Marketing & Communications at Oberfeld Snowcap. In this capacity, she directed marketing efforts and communication strategies, contributing to the company's growth and engagement with its target audience in the retail sector.
Career Development at Ernst & Young
Sylvie Bergeron spent several years at Ernst & Young, where she held multiple roles. She began as the Entrepreneur Of The Year Program Coordinator from 2006 to 2007, then transitioned to the Priority Account Coordinator role from 2007 to 2008. She later served as a Relationship Marketing Specialist from 2008 to 2015, where she developed marketing strategies to strengthen client relationships.
Educational Background
Sylvie Bergeron studied at Université Laval, where she earned a Bachelor of Business Administration (B.B.A.) with a focus on Marketing and International Business from 1996 to 2000. Prior to that, she completed her Collegial diploma in Sciences at Cegep Sainte-Foy from 1993 to 1996. Her educational background provides a solid foundation for her career in marketing and communications.