Jacob Vasquez

Senior Solutions Marketing Manager @ Front

About Jacob Vasquez

Jacob Vasquez is a Senior Solutions Marketing Manager with extensive experience in product marketing and engineering. He has worked for several companies, including Texas Instruments, Maxio, and Front, and has a background in Electrical Engineering from Texas A&M University.

Current Role at Front

Jacob Vasquez serves as the Senior Solutions Marketing Manager at Front, a position he has held since 2022. In this role, he focuses on developing marketing strategies that enhance customer engagement and drive business growth. He has successfully run an outbound prospecting pilot that validated industry-specific messaging, which led to the acquisition of a high-value customer. Jacob's responsibilities also include conducting market research to establish expertise in the logistics and customer service sectors.

Previous Experience at Texas Instruments

Jacob Vasquez worked at Texas Instruments as a Product Marketing Engineer from 2018 to 2020, contributing to marketing initiatives in the Dallas/Fort Worth Area. He also held a brief position at Texas Instruments in 2017 for three months. His experience in this role involved developing marketing strategies and product positioning to enhance market presence.

Career Background in Engineering and Marketing

Jacob has a diverse career background that includes roles in both engineering and marketing. He worked as an Electrical Engineer Co-op at L3Harris Technologies in 2016 for seven months and completed an Electrical Engineering internship at Continental in 2015 for three months. His early career included positions at H-E-B and Chick-fil-A, showcasing his versatility in various work environments.

Education and Expertise in Electrical Engineering

Jacob Vasquez earned a Bachelor of Science degree in Electrical Engineering from Texas A&M University, where he studied from 2013 to 2017. His educational background provides a strong foundation for his roles in both engineering and marketing, allowing him to bridge the gap between technical knowledge and market strategy.

Achievements in Marketing Initiatives

Throughout his career, Jacob has led significant marketing initiatives that have driven measurable results. He developed an outbound program that achieved a 25% quarter-over-quarter growth in the outbound pipeline and doubled account executive productivity. He also moderated discussions at logistics events, influencing an estimated $1 million in annual recurring revenue pipeline.

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