Kelsey Aroian
About Kelsey Aroian
Kelsey Aroian is the Senior Director of Brand & Creative at Front, where she has worked since 2023. With over 10 years of experience in design and marketing, she has held various leadership roles, including Head of Brand Design at Front and Co-Founder of Paladar Studio.
Current Role at Front
Kelsey Aroian serves as the Senior Director of Brand & Creative at Front, a position she has held since 2023. In this role, she specializes in building and leading high-performing creative teams. She focuses on executing multi-channel, strategic brand initiatives that enhance the company's market presence and brand identity.
Previous Experience at Front
Prior to her current role, Kelsey worked at Front as the Head of Brand Design from 2022 to 2023. During her eight-month tenure, she contributed to the development of the brand's visual identity and design strategy, aligning it with the company's overall mission and goals.
Professional Background in Design and Marketing
Kelsey has over 10 years of experience in both in-house and agency settings within design and marketing. She held the position of Head of Brand & Content at Designer Fund from 2016 to 2019, where she focused on brand strategy and content development. Additionally, she co-founded Paladar Studio, serving as Head of Brand Studio from 2018 to 2022, where she assisted various companies in launching and evolving their brands.
Education and Academic Background
Kelsey earned a Bachelor of Arts in Political Science from the University of Vermont, where she studied from 2006 to 2010. She also participated in the Washington Semester Program at American University in 2008, focusing on International Law. This academic background supports her strategic approach to brand and marketing initiatives.
Early Career and Community Engagement
Kelsey's early career includes roles such as Community Manager at Impact Hub Network in 2012 and various positions at Asana from 2012 to 2016, including Recruiter and Marketing Programs Lead. These experiences contributed to her understanding of community engagement and marketing strategies in the tech industry.