Rochelle Truong
About Rochelle Truong
Rochelle Truong is a Senior Director of Growth Marketing with extensive experience in demand generation and marketing strategy. She has held key marketing roles at notable companies such as Lyft, Asana, and Salesforce, and has a Bachelor of Science in Psychobiology from the University of California, Davis.
Current Role at Front
Rochelle Truong serves as the Senior Director of Growth Marketing at Front, a position she has held since 2024. In this role, she focuses on developing and implementing growth marketing strategies to enhance the company's market presence and drive revenue. Her responsibilities include overseeing marketing initiatives that align with the company's growth objectives.
Previous Experience at Asana
Prior to her current role, Rochelle Truong worked at Asana from 2020 to 2024, where she held the position of Head of AMER Regional Marketing. During her tenure, she was responsible for leading marketing efforts across the Americas region. She also served in a demand generation and integrated campaigns role for a period of seven months in 2020, contributing to the company's marketing strategies.
Career Background in Marketing
Rochelle Truong has a diverse background in marketing, having held various positions at notable companies. She worked at Lyft as a Demand Generation professional from 2018 to 2019, and at FinancialForce as a Demand Generation Specialist and later as a Senior Demand Generation Specialist from 2015 to 2017. Additionally, she gained experience at Salesforce in Developer Marketing and at SmartRecruiters in Demand Generation.
Education and Expertise
Rochelle Truong earned a Bachelor of Science (B.S.) degree in Psychobiology from the University of California, Davis. Her educational background complements her expertise in marketing, particularly in organizing webinars and events, leading lifecycle marketing initiatives, and building revenue marketing teams with a focus on account-based marketing and marketing operations.
Early Career at University of California, Davis
Rochelle began her career as a Marketing Coordinator at the University of California, Davis, where she worked from 2012 to 2014. This role provided her with foundational marketing experience, which she built upon in subsequent positions across various organizations in the San Francisco area.