Sean Kennedy
About Sean Kennedy
Sean Kennedy is the Director of Marketing Operations at Front, where he has worked since 2022. He has extensive experience in marketing operations, having held various roles at Front, Procore Technologies, and Gainsight, among others.
Current Role in Marketing Operations
Sean Kennedy currently serves as the Director of Marketing Operations at Front, a position he has held since 2022. He operates remotely from the Greater Phoenix Area. In this role, he oversees various marketing initiatives and strategies, ensuring the effectiveness of marketing operations within the organization.
Previous Experience at Front
Before his current role, Sean Kennedy worked at Front in two capacities. He was the Marketing Operations & Strategy Lead for six months in 2021, followed by a year as Senior Manager of Marketing Operations from 2021 to 2022. During his tenure, he contributed to the optimization of marketing processes and strategies.
Professional Background in Marketing Operations
Sean Kennedy has extensive experience in marketing operations across several companies. He worked at Procore Technologies as a Senior Business Analyst in Marketing Operations from 2020 to 2021. Prior to that, he held various positions at Gainsight, including Marketing Strategy Manager and Marketing Operations Manager, from 2019 to 2020 and 2018 to 2019, respectively.
Educational Background
Sean Kennedy earned a Bachelor of Science (BS) degree in Web Design and Development from Brigham Young University - Idaho. He studied there from 2012 to 2015, gaining foundational knowledge and skills applicable to his career in marketing operations.
Key Contributions and Initiatives
Throughout his career, Sean Kennedy has led significant initiatives, including the transition from a sales-led go-to-market strategy to a hybrid approach at Procore Technologies. He established standardized reports and dashboards to track marketing performance metrics, including attribution, ROI, and funnel conversion rates. He regularly presents insights to the executive team, collaborating with leadership to enhance marketing effectiveness.