Lara Coleman
About Lara Coleman
Lara Coleman serves as the Executive Director of Advertising and Content Marketing at FS Investments, where she leverages her expertise in data analytics to provide actionable insights. With over seven years of experience in financial services marketing, she has held various roles in marketing and communications throughout her career.
Current Role at FS Investments
Lara Coleman serves as the Executive Director of Advertising and Content Marketing at FS Investments. She has held this position since 2023 and is based in Philadelphia, Pennsylvania. In her role, she focuses on developing advertising strategies and content marketing initiatives that align with the company's objectives. Coleman is skilled in translating data and analytics into actionable insights for stakeholders, which enhances the effectiveness of marketing campaigns.
Previous Experience at FS Investments
Prior to her current role, Lara Coleman worked at FS Investments in various capacities. She served as the Director of Campaign Marketing from 2021 to 2023, where she led marketing campaigns and initiatives. Before that, she was a Senior Marketing Associate in Campaign Marketing from 2020 to 2021. Her tenure at FS Investments has contributed to her extensive experience in financial services marketing.
Education and Expertise
Lara Coleman earned a Bachelor of Science degree in Graphic Design Communications from Thomas Jefferson University, where she studied from 2008 to 2012. Her educational background provides a strong foundation for her career in marketing and communications. She has over seven years of experience in financial services marketing, which includes a focus on data-driven decision-making and team development.
Career Background
Lara Coleman has held various marketing roles throughout her career. She worked as the Marketing Communications Manager at Kramer Electronics US from 2015 to 2016. Prior to that, she was a Marketing Assistant at the same company from 2012 to 2015. Additionally, she gained experience as a Graphic Design Intern at Neff Associates in 2012 and as a News Intern and Contributor at The Philadelphia City Paper in 2010. This diverse background has equipped her with a range of skills in marketing and communications.
Passion for Team Development
Lara Coleman has a strong passion for building teams and coaching individuals in their professional development. Her leadership style emphasizes collaboration and growth, which contributes to the success of her teams. This focus on team development is a key aspect of her approach to marketing and management within the financial services sector.