Christina Revithas
About Christina Revithas
Christina Revithas serves as the Vice President of Ad Insights and Strategy at fuboTV, where she applies her expertise in statistical modeling and data analytics to enhance consumer viewing behavior and revenue opportunities. With over 13 years of experience at Discovery Communications, she is recognized for her strategic thinking and leadership in audience measurement initiatives.
Current Role at fuboTV
Christina Revithas serves as the Vice President of Ad Insights and Strategy at fuboTV. She has held this position since 2020, contributing to the company's focus on advertising strategies and insights. Her role involves analyzing consumer behavior and identifying revenue opportunities within the digital advertising space. Revithas's work is instrumental in shaping fuboTV's approach to audience engagement and monetization.
Previous Experience at Discovery Communications
Before joining fuboTV, Christina Revithas worked at Discovery Communications for 13 years, from 2007 to 2020. In her role as Vice President of Research and Insights, she focused on understanding consumer viewing behavior and advising on strategies to enhance revenue generation. Her tenure at Discovery Communications provided her with extensive experience in the media landscape, particularly in audience measurement and analytics.
Education and Academic Background
Christina Revithas holds a Bachelor of Business Administration (BBA) in International Marketing from Baruch College. She further advanced her education by obtaining a Master of Science (MS) in Business Analytics from NYU Stern School of Business, completing her studies from 2019 to 2020. This academic background has equipped her with a strong foundation in data analytics and statistical modeling.
Expertise in Audience Measurement and Analytics
Revithas possesses a strong background in statistical modeling and data analytics, with specific expertise in linear and digital audience measurement initiatives. Her skills enable her to provide insights into consumer viewing behavior, which are critical for developing effective advertising strategies. She is recognized for her ability to leverage data to drive informed decision-making in advertising.
Leadership and Strategic Thinking
Christina Revithas is known for her strategic thinking and leadership capabilities. She has experience in staff management and executive leadership, which has allowed her to champion value-added sales solutions within her organizations. Her ability to guide teams and develop strategic initiatives has been a significant aspect of her career.