Daniele Campbell
About Daniele Campbell
Daniele Campbell serves as the Vice President of Marketing at fuboTV, where she has worked since 2021. She specializes in data analytics, customer loyalty, and direct-to-consumer strategies, leveraging her extensive experience in the media and entertainment industry.
Work at fuboTV
Daniele Campbell has served as the Vice President of Marketing at fuboTV since 2021. In this role, he focuses on developing and implementing marketing strategies that enhance user acquisition and retention. His expertise in data and analytics plays a crucial role in optimizing marketing funnels and improving customer loyalty. Campbell's work contributes to fuboTV's growth in the competitive streaming market, leveraging both paid and organic media to drive subscriptions.
Education and Expertise
Daniele Campbell holds an MBA from the Wharton School at the University of Pennsylvania and a Bachelor of Arts from Columbia University. His educational background provides a strong foundation for his expertise in marketing strategies, particularly in the areas of subscription models and direct-to-consumer approaches. Campbell specializes in various aspects of marketing, including email and retention marketing, app/mobile marketing, and App Store Optimization (ASO).
Background
Daniele Campbell has extensive experience in the media and entertainment industry, having worked with major brands such as Disney/Marvel, Univision, Vix, Nickelodeon, and MTV. His background includes a strong focus on customer acquisition, engagement, and retention strategies. Campbell's proficiency in performance marketing channels encompasses social media, paid search, and streaming platforms, allowing him to effectively reach target audiences.
Achievements in Marketing
Throughout his career, Daniele Campbell has demonstrated a successful track record in driving user acquisition and subscriptions for various streaming services, including AVOD, SVOD, and OTT platforms. His skill set includes media planning and execution across multiple platforms, such as Facebook, Google Search, Apple Search Ads, and TikTok. Campbell's efforts have significantly contributed to the marketing success of the brands he has worked with.