Craig May

Global Head Of Marketing Services @ FUGA

About Craig May

Craig May serves as the Global Head of Marketing Services at FUGA, where he has worked since 2020. With over 25 years of experience in the entertainment industry, he has held various leadership roles, including positions at Red Bull Records and Shock Records.

Current Role at FUGA

Craig May serves as the Global Head of Marketing Services at FUGA, a position he has held since 2020. Based in London, England, he has been instrumental in shaping the marketing strategies for the company over the past four years. His role involves overseeing marketing initiatives and ensuring the effective promotion of services within the global market.

Previous Experience in the Music Industry

Craig May has a diverse background in the music industry, having worked in various roles across multiple organizations. He was the General Manager at Shock Records for ten months in Melbourne, Australia, and held the position of Marketing Director - International at Red Bull Records from 2017 to 2018. His career also includes roles at Ditto Music as Head of Artist & Label Services and at Kartel Ltd. as General Manager.

Educational Background

Craig May studied at the University of Melbourne, where he earned a Bachelor of Commerce with a focus on Accounting and Finance from 1996 to 1999. He also attended SAE Institute of Technology, completing a Certificate IV in Audio Engineering from 2000 to 2001. His educational background supports his extensive career in the entertainment industry.

Industry Contributions and Leadership

Throughout his career, Craig May has contributed significantly to the music industry. He served as a board member of the Australian Independent Records Labels Association (AIR) while working in Australia. His leadership has led to successful marketing campaigns that achieved multiple #1 singles and albums, along with Gold, Platinum, and Multi-platinum sales.

Expertise in Marketing and Brand Management

Craig May possesses extensive expertise in integrated marketing, media relations, and brand management within the entertainment and media sectors. His 25-year career has involved guiding and developing major artists and labels, performing strategic reviews, and implementing organizational transformations in various roles.

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