Melissa D'engelbronner
About Melissa D'engelbronner
Melissa D'engelbronner serves as the Head of Audience Engagement at FUGA, where she manages editorial campaigns to enhance artist visibility on platforms like Spotify. With a background in marketing and digital content management, she has held various roles at FUGA and other organizations, contributing to audience engagement strategies since 2015.
Current Role in Audience Engagement
Melissa D'engelbronner serves as the Head of Audience Engagement at FUGA, a position she has held since 2022. In this role, she manages editorial campaigns across various platforms, including Spotify, aimed at enhancing artist reach and audience engagement. Her responsibilities include developing strategies that connect artists with their audiences effectively.
Previous Experience at FUGA
Prior to her current role, Melissa D'engelbronner worked at FUGA in several capacities. She was the Marketing Manager from 2018 to 2020, where she focused on marketing strategies for music labels and artists. Following that, she served as the Audience Engagement Manager from 2020 to 2022, further honing her skills in audience interaction and campaign management.
Career Background in Digital Content
Melissa has a diverse background in digital content management. She worked as a Digital Content Manager at IMA - Influencer Marketing Agency in 2016, where she managed content strategies. Additionally, she was a Content Creator at Fashiolista.com in 2015, contributing to the platform's content development. Her experience also includes a role as an E-Commerce Copywriter at LUX FIX in London from 2014 to 2015.
Educational Qualifications
Melissa D'engelbronner holds a Master of Arts with Honours in Politics and International Relations from The University of Edinburgh, where she studied from 2009 to 2013. She also earned a Master of Arts in Broadcast Journalism from Edinburgh Napier University in 2014. Her educational background provides a solid foundation for her career in audience engagement and digital marketing.
Specialization in Artist Engagement
Melissa specializes in enhancing artist visibility and engagement through targeted strategies. Her expertise includes pitching to YouTube tastemakers and radio plugging, which are crucial for boosting artist presence in the competitive music industry. She has developed and executed comprehensive marketing strategies for various music labels and artists, focusing on campaign planning and social media advertising.