Melissa Fernie
About Melissa Fernie
Melissa Fernie is an Audience Engagement Manager with extensive experience in marketing and digital content management, currently working at FUGA in Amsterdam. She specializes in enhancing artist visibility through strategic pitching to YouTube tastemakers and radio plugging.
Current Role as Audience Engagement Manager
Melissa Fernie serves as the Audience Engagement Manager at FUGA, a position she has held since 2016. In this role, she focuses on managing non-retail marketing efforts for labels and their artists. She develops and implements editorial and paid advertising campaigns on platforms such as Spotify and YouTube. Her work is aimed at enhancing artist visibility and engaging fan communities.
Previous Experience at FUGA
Prior to her current role, Melissa Fernie worked at FUGA as a Marketing Coordinator from 2016 to 2018 and then as a Marketing Manager from 2018 to 2020. During her time in these positions, she specialized in pitching to YouTube tastemakers and radio plugging, which contributed to increasing the visibility of various artists. Both roles were based in Amsterdam, Netherlands.
Educational Background
Melissa Fernie studied at The University of Edinburgh, where she earned a Master of Arts with Honours in Politics and International Relations from 2009 to 2013. She also attended Edinburgh Napier University, achieving a Master of Arts in Broadcast Journalism from 2013 to 2014. Additionally, she completed her early education at ESMS, an independent school, from 1995 to 2009.
Experience in Digital Content Management
Before joining FUGA, Melissa Fernie gained experience as a Digital Content Manager at IMA - Influencer Marketing Agency for five months in 2016. She also worked as an E-Commerce Copywriter at LUX FIX for four months in 2014 and as a Content Creator at Fashiolista.com for nine months in 2015. These roles contributed to her expertise in digital marketing and content strategy.
Specialization in Marketing Strategies
Melissa Fernie specializes in developing digital and social media strategies to engage fan communities and drive sales. Her focus on pitching to YouTube tastemakers and implementing radio plugging strategies has been instrumental in enhancing artist visibility. Her comprehensive approach to audience engagement has positioned her as a key player in the marketing landscape within the music industry.