Sam Thomason
About Sam Thomason
Sam Thomason is an Audience Strategy Manager specializing in Research and Insights, currently working at FUGA in Amsterdam. With a background in music analytics and a passion for psychology, he develops innovative audience engagement strategies based on data and qualitative research.
Current Role at FUGA
Sam Thomason serves as the Audience Strategy Manager - Research & Insights at FUGA, a position held since 2022. In this role, he focuses on developing audience engagement strategies that leverage both data analysis and qualitative insights. His work involves understanding audience behavior and preferences to enhance the overall listening experience.
Previous Experience at Sony Music Entertainment
Sam Thomason held multiple positions at Sony Music Entertainment from 2015 to 2018. He began as a Digital Project Manager in 2015 for 11 months, followed by a role as International Digital Sales Operations Coordinator for one year in 2016. He then transitioned to Streaming Analytics Coordinator, where he worked for another year until 2018. His experience at Sony Music provided him with a solid foundation in digital sales and analytics within the music industry.
Experience at Armada Music
From 2018 to 2022, Sam Thomason worked at Armada Music as the Global Analytics & Insights Manager. During his four years in this role, he focused on analyzing audience data and generating insights to inform strategic decisions. His work contributed to the company's understanding of global music trends and audience preferences.
Educational Background
Sam Thomason completed his high school education at Hampton School, achieving notable results in Physics (A*), Maths (A), Psychology (A), and Music (B) from 2004 to 2011. He furthered his education at the University of Leeds, where he earned a Bachelor's Degree in Music from 2011 to 2015. His academic background in both the sciences and the arts informs his approach to audience strategy.
Entrepreneurial Venture at Ambientologist
Since 2019, Sam Thomason has been the Owner of Ambientologist, based in Amsterdam, North Holland. This venture allows him to apply his expertise in audience engagement and analytics within a broader context, focusing on innovative strategies that resonate with diverse music scenes.