Mir Aamir
About Mir Aamir
Mir Aamir serves as the President and CEO of Fulfil and has extensive executive management experience in omni-channel retail and consumer loyalty. He holds an MBA from The University of Chicago Booth School of Business and has previously held leadership roles at Quotient Technology Inc., Safeway, and Kearney.
Work at Fulfil
Mir Aamir serves as the President and CEO of Fulfil, a position he has held since 2021. In this role, he focuses on driving growth through innovation and transformation within the technology and digital media sectors. Aamir emphasizes the potential of Fulfil's modular concept, which can adapt to various scales, from small to large facilities. He has developed strategies to enhance customer experience and optimize operational efficiency, leveraging advanced algorithms and machine learning to improve processes such as bagging.
Executive Management Experience
Mir Aamir possesses extensive executive management experience in omni-channel retail and consumer loyalty. Prior to his current role at Fulfil, he held several key positions, including President and CEO at Quotient Technology Inc., where he led significant initiatives, including the IPO of Coupons.com. His tenure at Safeway included various leadership roles, such as Senior Vice President of Marketing Strategies and President of Customer Loyalty & Digital Technologies, where he contributed to the company's digital transformation.
Education and Expertise
Mir Aamir holds an MBA from The University of Chicago Booth School of Business, where he studied Finance, Marketing, and Business Policy from 1995 to 1997. He also earned a BBA (Hons) and an MBA from the Institute of Business Administration between 1989 and 1992. His educational background, combined with his experience at Kearney as a Principal/Partner, has equipped him with a strong foundation in business strategy and management.
Background in Retail and Technology
Aamir's career spans various roles in retail and technology sectors, including his time as a Manager at Procter & Gamble and as a Strategic Advisor at Cloudways. He has been involved in significant transformations in grocery eCommerce, advocating for innovative approaches to fulfillment and inventory management. His insights into the grocery sector include critiques of the 'goods-to-person' model and the potential for advanced technology to enhance consumer choice.
Achievements in the Industry
Throughout his career, Mir Aamir has achieved notable milestones, including leading the IPO of Coupons.com, which reached a valuation exceeding one billion dollars. He has played a crucial role in advancing grocery eCommerce through robotic automation and has developed systems that allow for precise inventory management. His work emphasizes the importance of real-time updates to avoid product substitutions and enhance the overall customer experience.