Bonnie Z. Powell
About Bonnie Z. Powell
Bonnie Z. Powell is an Account Executive at FullStory, where she has worked remotely since 2022. With nearly a decade of experience in digital marketing and a background in hospitality management, she specializes in enhancing team productivity and client engagement.
Work at FullStory
Bonnie Z. Powell has been serving as an Account Executive at FullStory since 2022. In this role, she operates remotely and focuses on enhancing client relationships and driving sales initiatives. Her responsibilities include understanding client needs and demonstrating how FullStory's digital experience solutions can improve customer engagement and overall business performance.
Previous Experience
Before joining FullStory, Bonnie held various positions that contributed to her professional development. She worked as an Admissions Counselor at the University of South Carolina Beaufort from 2012 to 2015. Following that, she spent five years at McClatchy in roles including Sales Director, Sales Supervisor, and Media Consultant. Additionally, she was a Program Director at STARS US INC for nearly a year and served as a Freelance Blogger for The Walt Disney Company from 2019 to 2022.
Education and Expertise
Bonnie Z. Powell earned her Bachelor of Science in Hospitality Administration/Management from the University of South Carolina-Beaufort, completing her studies from 2007 to 2011. She later pursued a Master's degree in Administrative Leadership and Business Administration at the University of Wisconsin-Milwaukee, graduating in 2015. Her educational background supports her expertise in digital marketing and client engagement strategies.
Digital Marketing and Campaign Management
Bonnie has nearly a decade of experience in designing and executing digital persuasion campaigns. Her work spans eCommerce, product management, and fundraising programs. She specializes in helping clients leverage digital marketing to enhance customer engagement and sales enablement, focusing on high-value activities that drive team productivity.