Charles Addai Appiah
About Charles Addai Appiah
Charles Addai Appiah serves as the Sr. Regional VP for EMEA at FullStory, bringing extensive experience in business development and customer journey optimization. His career includes roles at notable companies such as Microsoft, Optimizely, and reed.co.uk, where he has developed expertise in mobile insights and conversion rate optimization.
Current Role at FullStory
Charles Addai Appiah currently serves as the Senior Regional Vice President for EMEA at FullStory. He has held this position since 2023. In this role, he is responsible for overseeing regional operations and driving business growth within the EMEA market.
Previous Experience at FullStory
Before his current role, Charles worked at FullStory as the Regional VP for EMEA from 2022 to 2023 and as the Strategic Lead for EMEA from 2020 to 2022. His tenure at FullStory has involved strategic leadership and regional management, contributing to the company's growth in the EMEA region.
Career Background in Business Development
Charles has extensive experience in business development. He worked at reed.co.uk in various roles, including New Business Development Manager and Senior Business Development Manager, from 2012 to 2013. He also served as an Account Executive at reed.co.uk from 2011 to 2012. His background includes developing and implementing strategies to enhance business opportunities.
Educational Background
Charles studied at Royal Holloway, University of London, where he earned a degree in Business/Managerial Economics, achieving a 2:1 in Management with International Business. His education laid a foundation for his expertise in business and management practices.
Expertise in Customer Experience
Charles possesses expertise in Customer Journey Mapping, focusing on analyzing and optimizing customer interactions across various touchpoints. He specializes in Mobile Insights, understanding user behavior on mobile platforms, and has skills in Conversion Rate Optimization (CRO) and Personalization, aimed at enhancing user experiences.