Christina Prudent Tarver

Senior Customer Marketing Manager @ FullStory

About Christina Prudent Tarver

Christina Prudent Tarver is a Senior Customer Marketing Manager at FullStory, where she has worked since 2020. She has a background in customer marketing and events management, with previous roles at Amplify, Talkdesk, and NICE inContact.

Current Role at FullStory

Christina Prudent Tarver serves as the Senior Customer Marketing Manager at FullStory, a position she has held since 2020. In this role, she focuses on customer campaigns that enhance engagement and enablement while improving the company's reputation through online reviews and community participation. Tarver also develops customer content, including written case studies, webinars, and in-person events, to support FullStory's marketing initiatives.

Previous Experience in Customer Marketing

Prior to her current role, Christina worked at Talkdesk as a Customer Marketing Manager from 2019 to 2020. In this position, she contributed to customer marketing strategies and initiatives. Before that, she spent four years at NICE inContact as a Technical Account Manager from 2015 to 2019, where she managed technical aspects of customer accounts. Her earlier experience includes a role as Manager of Events & Channel Marketing at Amplify from 2014 to 2015.

Education and Academic Background

Christina Prudent Tarver earned a Bachelor of Science degree in Music from Northeastern University, where she studied from 2007 to 2012. Her education provided her with a strong foundation that complements her marketing expertise.

Achievements in Customer Advocacy

At FullStory, Christina optimized and relaunched the internal reference database and request process to enhance customer advocacy. She also launched and formalized a Customer Advisory Board, which includes influential decision-makers and end users from key customer segments, further strengthening customer relationships and insights.

Early Career Experience

Christina began her career as an Assistant Lease Administrator at The Wilder Companies from 2012 to 2014. This role provided her with experience in administrative tasks and customer interactions, laying the groundwork for her future positions in marketing and customer management.

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