Daniel Appiah
About Daniel Appiah
Daniel Appiah is an Enterprise Account Executive at FullStory, specializing in digital experience analytics. He has extensive experience in account management and business development across various companies in the digital and travel sectors.
Work at FullStory
Daniel Appiah currently serves as an Enterprise Account Executive at FullStory, a position he has held since 2023. In this role, he specializes in digital experience analytics, leveraging his skills to enhance customer engagement and optimize digital interactions. His work involves collaborating with various teams to integrate digital tools across product, engineering, and marketing stacks, ensuring that clients receive comprehensive support and solutions tailored to their needs.
Previous Experience
Before joining FullStory, Daniel Appiah accumulated extensive experience in account management and business development. He worked at Linnworks as an Enterprise Account Executive from 2020 to 2023, and prior to that, he held the position of Enterprise Account Executive at Secret Escapes from 2015 to 2018. His career also includes roles at Triptease and Groupon UK & IE, where he focused on strategic account management and market development across various regions.
Education and Expertise
Daniel Appiah studied at Brunel University London, where he developed a strong foundation in business and analytics. His expertise lies in digital experience analytics, advanced data segmentation, and the integration of digital tools with business services. This knowledge supports his effectiveness in roles that require a deep understanding of customer needs and market dynamics.
Career Progression
Daniel Appiah's career began as a Fitness Instructor and Front of House Executive at Fitness First, where he worked from 2008 to 2009. He then transitioned into business consulting and account management roles at various companies, including Marcus Evans and Hanson Wade. His positions at Groupon UK & IE spanned several years, where he advanced through different roles, ultimately becoming a Senior Market Development Executive.