Erin Mcnamara
About Erin Mcnamara
Erin McNamara serves as the VP of Product Marketing at Fullstory, where she has been instrumental in leading product launch strategies and rebranding efforts. With extensive experience in product marketing across various companies, including Pluralsight and Infusionsoft, she has developed a strong background in positioning and messaging.
Current Role at FullStory
Erin McNamara serves as the Vice President of Product Marketing at FullStory since 2023. In this role, she directs the development of new pitch decks and thought leadership content as part of the company's product launch strategy. She has also trained the entire company on new positioning, messaging, and product offerings during FullStory's rebranding and product launch. Erin has led the repositioning of FullStory as a behavioral data platform within six months, which included conducting interviews with prospects and customers and deploying a global market survey.
Previous Experience at Pluralsight
Erin McNamara has held multiple roles at Pluralsight, including Senior Vice President of Integrated & Product Marketing from 2022 to 2023, and Vice President of Integrated Marketing from 2021 to 2022. She also served as Senior Director of Portfolio GTM and Senior Director of Product Marketing during her tenure from 2019 to 2021. Her experience at Pluralsight spans various aspects of product marketing and integrated marketing, contributing to the company's strategic initiatives.
Career Background
Erin McNamara's career includes significant roles in product marketing across various organizations. She worked at Infusionsoft as Manager of Product Marketing from 2014 to 2015 and previously as Product Marketing Manager from 2013 to 2014. Her early career included positions at Plaza Research, where she served as Assistant Director of Operations and later as Director of Operations. Erin also worked at I-ology in various capacities, including Operations Manager and Interactive Account Coordinator.
Education and Training
Erin McNamara studied at Arizona State University. Her educational background has provided her with a foundation in marketing principles, which she has applied throughout her career in various product marketing roles. Her training and experience have equipped her to lead initiatives in product positioning and messaging.
Speaking Engagements and Leadership
Erin McNamara has participated in industry events, including speaking at Google Next '24. Her role in leading FullStory's product marketing initiatives has positioned her as a thought leader in the field. She has spearheaded comprehensive rebranding efforts and crafted new messaging frameworks that have impacted the company's market presence.