Kristen Wendel
About Kristen Wendel
Kristen Wendel is the Director of Marketing Operations and ABM at FullStory, with a strong background in marketing operations and account-based marketing strategies. She has held various leadership roles in prominent companies, contributing to brand awareness and customer engagement for over a decade.
Current Role at FullStory
Kristen Wendel serves as the Director of Marketing Operations and Account-Based Marketing (ABM) at FullStory. She has held this position since 2018, contributing to the company's marketing strategies and operations from Atlanta, Georgia. In her role, she focuses on enhancing customer engagement and developing effective marketing strategies.
Previous Experience in Marketing Operations
Kristen Wendel has a diverse background in marketing operations, having worked in various roles across multiple organizations. She was the Director of Marketing Operations at Planview, Inc. for eight months in 2017, and previously served as the Director of Marketing Operations at VersionOne from 2015 to 2017. Her experience also includes positions at JDA Software and Brightree, where she developed marketing strategies and managed operations.
Education and Academic Background
Kristen Wendel studied at Auburn University, where she earned a Bachelor of Arts (B.A.) degree in Mass Communication/Media Studies from 1996 to 2000. Prior to her university education, she attended Chelsea High School, completing her General Studies from 1993 to 1996.
Recognition and Industry Contributions
Kristen Wendel was recognized as part of the Marketo Fearless 50, an accolade awarded to top marketers who are leading digital transformation and innovation within their organizations. This recognition highlights her contributions to the marketing field and her expertise in developing impactful marketing strategies.
Specialization in Account-Based Marketing
Kristen Wendel specializes in creating account-based marketing strategies aimed at enhancing customer engagement and driving pipeline growth. Her extensive experience in marketing operations equips her with the skills necessary to implement effective marketing initiatives that align with business objectives.