Matt Yoels
About Matt Yoels
Matt Yoels serves as the Vice President of North America Enterprise Sales at Fullstory, bringing extensive experience in sales and management from previous roles at Salesforce, ExactTarget, and Pardot. He has a strong background in CRM and B2B/B2C software solutions, specializing in value selling and marketing technology.
Work at FullStory
Matt Yoels serves as the Vice President of North America Enterprise Sales at FullStory. He has held this position since 2024, contributing to the company's sales strategy and operations in the North American market. His role involves overseeing enterprise sales initiatives and driving revenue growth within the organization.
Sales Experience at Salesforce
Matt Yoels has extensive experience at Salesforce, where he held multiple leadership roles from 2014 to 2023. His positions included Regional Vice President of Strategic Enterprise Sales, Area Vice President for US Select Enterprise Accounts, and Senior AVP for Sales in Emerging Technologies. His tenure at Salesforce focused on key enterprise accounts and marketing cloud solutions, showcasing his expertise in CRM and B2B/B2C software.
Background in Sales Leadership
Matt Yoels has a strong background in sales leadership, having built and led high-performing sales teams throughout his career. His experience spans various roles, including Regional Sales Director at ExactTarget and Global Sales Director at Pardot. He has a proven track record in sales negotiation and executive management, contributing to sustained success in the organizations he has worked with.
Education and Expertise
Matt Yoels studied at the University of Maryland, where he earned a Bachelor of Science degree in Consumer Economics. His educational background complements his professional expertise in data unification, personalization, and value selling within the SaaS industry. This combination of education and experience positions him as a knowledgeable leader in enterprise software solutions.
Previous Roles and Contributions
Before his current role at FullStory, Matt Yoels held various positions across different companies, including Liberty Travel and GOGO Worldwide Vacations. His career began in sales in the early 1990s and has evolved to encompass significant roles in enterprise software sales. He has established and managed partner alliances to enhance business growth, demonstrating his strategic approach to sales and marketing.