Kathryn Bajlović
About Kathryn Bajlović
Kathryn Bajlović is a Marketing Strategy Manager at Fulton Bank, where she has worked since 2019. She has a diverse background in marketing and design, including previous roles as Creative Director at Godfrey and various design positions across multiple companies.
Work at Fulton Bank
Kathryn Bajlović has been serving as the Marketing Strategy Manager at Fulton Bank since 2019. In this role, she focuses on guiding commercial banking professionals by implementing effective marketing strategies. Her approach is data-driven, which allows her to create targeted marketing initiatives. At Fulton Bank, she has developed strategic business frameworks and Account-Based Marketing (ABM) models aimed at enhancing customer engagement.
Previous Experience at Godfrey
Before joining Fulton Bank, Kathryn worked at Godfrey as a Creative Director from 2014 to 2019. During her five years in this position, she was responsible for overseeing creative projects and leading design initiatives. Her experience at Godfrey contributed to her expertise in marketing strategy and creative direction.
Background in Design and Marketing
Kathryn Bajlović has a diverse background in design and marketing. She began her career as a Design Intern at HydroWorx International Inc. from 2009 to 2010. She also held positions as a Freelance Designer at Inkling Media in 2010 and as a Web and Graphic Designer at Hair Direct from 2013 to 2014. Her experience includes roles as Art Director and Studio Manager at White Good & Co. Advertising from 2011 to 2013, and as a Creative Director at Godfrey.
Education and Expertise
Kathryn earned her Bachelor of Arts degree in Graphic Design from Millersville University of Pennsylvania, where she studied from 2007 to 2011. Her education laid the foundation for her expertise in product positioning and go-to-market strategies, particularly in B2B environments. She specializes in creating customer personas and marketing channel strategies, which are essential for optimizing business outreach.