Johanna Berger
About Johanna Berger
Johanna Berger EVP Activation
Johanna Berger serves as the Executive Vice President of Activation at Fusion92. She has been with the company for nine years and plays a crucial role in developing and evolving the firm's activation offering. Johanna manages and executes client investments across all media channels, ensuring the efficient utilization of resources.
Johanna Berger Media Management
In her role at Fusion92, Johanna Berger is responsible for leading media operations, search engine management (SEM), social, programmatic, ad operations, traffic, and linear media teams. She creates processes and workflows that streamline the company's operations, providing a structured approach to media management.
Johanna Berger Technology Development AI
Johanna leads the ongoing development of proprietary technology at Fusion92. She focuses on harnessing the power of artificial intelligence (AI) to create greater efficiencies for the firm, ultimately driving higher returns on investment (ROI) for brands. Her work in this area positions Fusion92 at the forefront of innovation in the media and advertising industry.
Johanna Berger Audience-Led Strategies
At Fusion92, Johanna Berger guides the firm’s audience-led strategies. Her approach is centered on understanding and leveraging audience data to inform media spending and engagement tactics. This method ensures that the firm's campaigns are not only effective but also precisely targeted, thus maximizing impact and ROI for clients.
Johanna Berger Client Investment Execution
Johanna Berger is instrumental in the management and execution of client investments at Fusion92. She ensures that all media channels are utilized effectively, based on the clients’ needs and objectives. Her responsibility includes overseeing the allocation of investments and optimizing each campaign to achieve the best possible outcomes.