Rhoni Rakos
About Rhoni Rakos
Rhoni Rakos serves as the Director of Digital Strategy at fusionSpan, where she has worked since 2022. With over a decade of experience in digital strategy and customer experience design, she has held various leadership roles, including positions at Pantheon and The American Speech-Language-Hearing Association.
Work at fusionSpan
Rhoni Rakos has served as the Director of Digital Strategy at fusionSpan since 2022. In this role, she is responsible for leading the digital strategy initiatives within the organization. Her work involves overseeing the design and implementation of user-centered digital experiences, focusing on enhancing customer engagement and retention. She also conducts resource management across multiple teams, including UX and Design, QA Engineering, and Drupal Development, ensuring effective coaching and mentoring.
Previous Experience at Pantheon
Before joining fusionSpan, Rhoni Rakos worked at Pantheon from 2019 to 2022 as the Director of Customer Experience. During her tenure, she initiated the design department, implementing process improvements and establishing design strategies across the company. She also led the QA engineer team to standardize automation testing and coached the UX team to better understand user needs. Her leadership expanded the capabilities of the Drupal CMS through her work with the Drupal Development team.
Experience at The American Speech-Language-Hearing Association (ASHA)
Rhoni Rakos held the position of Director of User Experience at The American Speech-Language-Hearing Association (ASHA) from 2013 to 2019. In this role, she focused on enhancing user experience and engagement for the organization. Her work involved applying user-centered design principles to improve the overall membership experience, contributing to the organization's mission-driven goals.
Educational Background
Rhoni Rakos studied at Carnegie Mellon University, where she earned a Bachelor of Science and Art degree. Her studies, completed between 2005 and 2009, focused on Biology and Industrial Design. This educational background provided her with a strong foundation in both scientific and design principles, which she applies in her professional roles.
Writing and Thought Leadership
Rhoni Rakos contributes to the field through her writing on various topics related to digital strategy and customer experience. She focuses on best practices for membership experience, Salesforce change management, and content personalization for retention and engagement. Additionally, she writes about transforming nonprofits through business intelligence, emphasizing the importance of data-driven decision-making in mission-driven organizations.