Jessica Wu
About Jessica Wu
Jessica Wu is the Head of Marketing at Future Anthem, bringing extensive experience in digital marketing and brand strategy from her previous roles at Betway Group and Canadian Tire Corporation. She holds a Bachelor of Business Administration from the National University of Singapore and has a strong focus on the gaming and gambling industries.
Work at Future Anthem
Jessica Wu currently serves as the Head of Marketing at Future Anthem, a position she has held since 2023. Based in London, England, she leads marketing initiatives and strategies for the organization. Her role involves overseeing marketing operations and ensuring alignment with the company's objectives.
Previous Experience in Marketing
Jessica Wu has extensive experience in marketing across various organizations. She worked at Betway Group as the Head of Marketing for Canada from 2021 to 2023. Prior to that, she held multiple roles at Canadian Tire Corporation, including Associate Marketing Manager and Marketing Consultant, from 2017 to 2021. Her experience also includes a position at General Mills Canada as Associate Marketing Manager for Yoplait & Liberté in 2016.
Education and Expertise
Jessica Wu holds a Bachelor of Business Administration (BBA) from the National University of Singapore and an International Bachelor of Business Administration (iBBA) from Schulich School of Business - York University. She possesses expertise in digital marketing, go-to-market (GTM) strategy, and brand marketing. Her proficiency extends to complex technical software and advertising solutions.
Background in Research and Analysis
Jessica Wu began her career with a focus on research and analysis. She worked as a Strategy & Research Analyst at 365Integrated Inc. in 2015 and served as a Research Assistant – Assistant Team Lead at Schulich School of Business in 2014. Additionally, she has experience as a Product Design Analyst at IBM and as a Junior QA Analyst & Technical Writer at Schmuzzi.
Diverse Interests and Personal Background
Jessica Wu has a diverse range of personal interests, including fitness, nutrition, music, linguistics, and philosophy. She has a strong focus on the gaming and gambling industries, particularly in regulated markets. Her passion for writing is notable, as she considers it one of her great loves.