Jordan Duguid
About Jordan Duguid
Jordan Duguid is a Digital Product Copywriter with experience in content creation and marketing strategies. He has worked at FutureLearn since 2021 and previously held roles at The Share Centre and Buckinghamshire County Council.
Work at FutureLearn
Jordan Duguid has been employed at FutureLearn as a Digital Product Copywriter since 2021. In this role, Duguid has played a significant part in creating strategies in collaboration with content, marketing, and insights teams aimed at improving course enrollment rates. Additionally, Duguid contributed to the development of copywriting workflows, processes, and guidelines, enhancing the overall efficiency of the content creation process. The position also involves utilizing Google Analytics to optimize learner-facing content for educational courses, ensuring that the materials are effective and engaging for users.
Previous Experience at The Share Centre
Prior to joining FutureLearn, Jordan Duguid worked at The Share Centre in various roles. Duguid started as a Settlements Assistant from 2017 to 2018 for one year. Following this position, Duguid transitioned to the role of Content & Engagement Executive, where they worked from 2018 to 2020 for two years. Additionally, Duguid served as a Customer Services Adviser at The Share Centre from 2014 to 2017 for three years, and earlier held a position as a Customer Services Advisor at Buckinghamshire County Council from 2013 to 2014 for eleven months.
Education and Expertise
Jordan Duguid has a strong educational background in marketing and English language. Duguid studied at The Open University, where they earned a Certificate of Higher Education in English Language and Literature from 2011 to 2013. Additionally, Duguid completed a Foundation Certificate in Marketing at CIM | The Chartered Institute of Marketing in 2019, which took eleven months. Duguid's educational qualifications support their expertise in digital product copywriting and content strategy.
SEO and Content Development Skills
In the role at FutureLearn, Jordan Duguid developed and implemented robust in-house SEO processes aimed at enhancing the visibility of digital products. This expertise in SEO is complemented by the ability to create effective copy that resonates with target audiences. Duguid's contributions to the content development process include establishing guidelines and workflows that streamline operations and improve overall content quality.