Lucian Wickham Hurd
About Lucian Wickham Hurd
Lucian Wickham Hurd is a CRM Manager at FutureLearn, where he has worked since 2022. He has extensive experience in customer relationship management, having held positions at various companies including Merrill Legal Solutions, Printed.com, Pepper Corporation, and Firedog Design.
Current Role at FutureLearn
Lucian Wickham Hurd serves as the CRM Manager at FutureLearn, a position he has held since 2022. In this role, he focuses on optimizing customer relationship management strategies to enhance user engagement and drive revenue growth. His work involves collaborating with data teams to improve email personalization and implementing innovative marketing strategies.
Previous Experience in CRM and Account Management
Before joining FutureLearn, Lucian held several positions that contributed to his expertise in customer relationship management. He worked as a CRM Specialist at Printed.com from 2017 to 2022, where he focused on email marketing strategies. Prior to that, he served as a Senior Account Executive at Pepper Corporation from 2010 to 2013 and as an Account Manager at Firedog Design from 2013 to 2015, both roles based in London.
Educational Background
Lucian studied Industrial and Product Design at the University of Hertfordshire, where he earned a Bachelor's degree from 2003 to 2006. He also completed his A-Levels in AVCE Art & Design and Fine Art at Waltham Forest College from 2001 to 2003. Earlier, he attended Central Foundation Boy's School, achieving GCSEs in various subjects including English, Maths, and Science.
Achievements in CRM Strategy
In his current role, Lucian has successfully implemented strategies that significantly improved CRM performance. He reduced CRM send volume by 62%, resulting in an 8% year-over-year growth in revenue for 2023. Additionally, he developed a TrustPilot review invite strategy that raised the company's average score from 3.2 to 4.7, showcasing his ability to enhance customer feedback mechanisms.
Innovative Marketing Initiatives
Lucian has utilized rich content in email campaigns to engage a global audience effectively. His focus on creative approaches to email marketing has led to enhanced engagement metrics, including an improved average click-to-open rate through the use of dynamic content and targeted audience segmentation. He also collaborated on testing a new course recommendation tool to further personalize customer interactions.