William Bonaddio

William Bonaddio

Head Of Integrated Marketing @ FutureLearn

About William Bonaddio

William Bonaddio serves as the Head of Integrated Marketing at FutureLearn, where he has developed successful social media strategies and integrated marketing targets. He has a background in media and cultural studies from Liverpool John Moores University and has held various marketing roles at notable companies including McDonald's and OMD UK.

Work at FutureLearn

William Bonaddio currently serves as the Head of Integrated Marketing at FutureLearn, a position he has held since 2021. In this role, he is responsible for setting and delivering Integrated Marketing targets, including return on ad spend (ROAS), site traffic, brand recognition, and community growth goals. He is part of the senior leadership team in Marketing, overseeing team recruitment, processes, agency partnerships, and budgeting. In March 2022, he was promoted to Head of Integrated Marketing. During his tenure, he launched a full funnel Paid Social strategy in collaboration with a media agency partner and created a new organic social media strategy that achieved significant engagement on platforms like Facebook, LinkedIn, and Instagram.

Previous Experience in Marketing

Before joining FutureLearn, William Bonaddio held several key positions in the marketing sector. He worked at Electric House as a Senior Client Partner from 2020 to 2021. Prior to that, he was the Social Media Director at OMD UK for one year in 2014-2015. His experience also includes a five-year tenure at McDonald's as Social Media Editor-in-Chief, where he led initiatives that earned the company awards for its use of Facebook and content on social platforms. Additionally, he worked at Carat as Digital Account Director on a maternity cover basis and served as Digital Comms Planning Manager at OMD UK from 2010 to 2013.

Education and Expertise

William Bonaddio studied at Liverpool John Moores University from 2003 to 2006, where he achieved a degree in Media and Cultural Studies combined with Popular Music Studies. His educational background provides a strong foundation for his career in marketing and social media. He also attended Ibstock Place School from 1996 to 2000. His expertise encompasses integrated marketing strategies, social media management, and digital communications planning.

Achievements in Social Media Marketing

During his career, William Bonaddio has achieved notable recognition in social media marketing. While serving as Social Media Editor-in-Chief at McDonald's, he led the brand to win the Drum Awards for 'Best Use of Facebook' and 'Best Use of Content on a Social Platform.' At FutureLearn, his initiatives in organic social media strategy have resulted in the highest reaching posts on Facebook and LinkedIn, as well as the most engaged post on Instagram. These accomplishments demonstrate his ability to drive engagement and brand recognition through effective marketing strategies.

People similar to William Bonaddio