Steven David
About Steven David
Steven David serves as the Vice President of Global Marketing & E-Commerce at G-Form, where he has implemented a brand reset initiative and developed a global go-to-market strategy. His extensive marketing career includes leadership roles at companies such as Life is Good, New Balance, and Clarks.
Current Role at G-Form
Steven David serves as the Vice President of Global Marketing & E-Commerce at G-Form, a position he has held since 2021. In this role, he has developed a profitable global go-to-market strategy while leading the global marketing and e-commerce discipline. He has also led a full brand reset initiative, focusing on the evolution of brand strategy and purpose.
Previous Experience in Marketing
Steven David has extensive experience in marketing across various organizations. He worked at Life is Good as the Director of Brand Marketing & Public Relations from 2012 to 2014, and later served as Vice President of Marketing & Public Relations from 2014 to 2015. He held senior roles at New Balance for 15 years, including Senior Marketing Management from 1992 to 2007. Additionally, he was the Vice President of Consumer Marketing at Clarks from 2016 to 2017, and later held multiple vice president roles at Clarks until 2020.
Education and Qualifications
Steven David studied Media Communications at Worcester State University, where he earned a Bachelor of Arts degree from 1984 to 1989. He also attended Grafton Memorial Senior High School from 1980 to 1984. His educational background has contributed to his expertise in marketing and communications.
Strategic Initiatives and Brand Development
Throughout his career, Steven David has built an experiential strategy that utilizes key athletes, ambassadors, and high-profile events to enhance brand engagement. His focus on brand strategy and marketing has led to successful initiatives in various organizations, including a full brand reset at G-Form.