David Lever
About David Lever
David Lever serves as the Regional Sales Manager for the Mid-Atlantic region at G FUEL, where he has worked since 2021. He has extensive experience in sales management, having previously held positions at Canada Dry Delaware Valley and Eternal Water, where he successfully managed distributor relationships and executed marketing strategies.
Current Role at G FUEL
David Lever serves as the Regional Sales Manager for the Mid-Atlantic region at G FUEL since 2021. In this role, he is responsible for overseeing sales operations and managing distributor relationships within the region. Lever's focus includes optimizing promotional strategies and enhancing account management to drive revenue growth. His experience in the beverage industry supports his ability to navigate the competitive landscape effectively.
Previous Experience at Canada Dry Delaware Valley
Prior to joining G FUEL, David Lever worked at Canada Dry Delaware Valley as a District Sales Manager from 2011 to 2017. During his six years there, he managed relationships with over 30 distributors in the Mid-Atlantic region. Lever optimized promotional calendars and controlled key accounts, contributing to the company's sales objectives and operational efficiency.
Background in Sales and Marketing
David Lever's career in sales began at Canada Dry Bottling Co, where he worked as a Route Sales Representative from 2008 to 2010. In this position, he handled profit and loss (P&L) statements, billbacks, and order management for a broad distributor network. His foundational experience in sales management laid the groundwork for his subsequent roles in the industry.
Role at Eternal Water
From 2019 to 2021, David Lever served as the Regional Sales Manager for the Mid-Atlantic region at Eternal Water. In this capacity, he collaborated with senior executives to assess regional performance and devise strategies for revenue expansion. Lever executed successful marketing campaigns that not only generated new business but also broadened the customer base.
Sales Achievements at G FUEL
At G FUEL, David Lever played a pivotal role in doubling the sales forecast within his first calendar year. His strategic approach to sales management and ability to foster relationships with distributors contributed significantly to this achievement, showcasing his effectiveness in driving business growth.