Nyssa Cromwell
About Nyssa Cromwell
Nyssa Cromwell serves as the Chief Revenue Officer at G2V Optics Inc., focusing on consultative sales strategies and reducing customer acquisition costs. With a diverse background in software development and digital marketing, she has held various leadership roles in multiple organizations over her career.
Current Role at G2V Optics
Nyssa Cromwell serves as the Chief Revenue Officer (CRO) at G2V Optics Inc. since 2023. In this role, she aims to shift the sales focus towards consultative conversations with high-intent prospective customers. This strategy is designed to reduce reliance on high customer acquisition cost outbound activities. Her leadership is expected to drive revenue growth while aligning sales and marketing efforts with corporate financial metrics.
Previous Experience at G2V Optics
Prior to her current position, Nyssa Cromwell held several roles at G2V Optics Inc. She was the Head of Marketing from 2019 to 2022, where she developed agile go-to-market strategies that emphasized building brand equity. Additionally, she served as the Vice President of Marketing from 2022 to 2023, and as the Marketing Technology Lead for a brief period in 2019. During her tenure, she architected a multi-channel digital demand generation engine that attracted high-profile clients, including FAANG companies and NASA.
Career Background
Nyssa Cromwell has a diverse career background that includes roles in software development and digital marketing. She began her career as a Programmer Analyst at Accenture from 1997 to 2000. Over the years, she transitioned from a software developer to a self-taught digital marketer, focusing on aligning marketing strategies with corporate financial metrics. Her experience spans various industries, including eCommerce, enterprise architecture, and business networking.
Education and Professional Development
Nyssa Cromwell studied at the Northern Alberta Institute of Technology (NAIT), where she earned a diploma in Computer Systems Technology. Her educational background laid the foundation for her initial career in software development. Over the years, she has continued to develop her skills in digital marketing and business strategy, becoming recognized in her field.
Achievements and Recognition
In 2021, Nyssa Cromwell was awarded the Marketing Professional of the Year by Sales And Marketing Professionals in Science (SAMPS). This recognition highlights her contributions to the field of marketing, particularly in the science sector, and underscores her commitment to aligning marketing efforts with corporate goals.