Igor Khachaturyan
About Igor Khachaturyan
Igor Khachaturyan serves as the Director of Global Marketing at Gaijin Entertainment and Managing Director of Gaijin Europe, with over a decade of experience in the gaming industry. He has previously held positions at glispa GmbH, Lycos Europe, Gameforge, and KPMG, and has a strong background in economics and finance.
Work at Gaijin Entertainment
Igor Khachaturyan has been serving as the Director of Global Marketing at Gaijin Entertainment since 2013. In this role, he manages marketing strategies for various gaming products, including War Thunder, Crossout, and Cuisine Royale. He also holds the position of Managing Director for Gaijin Europe. His responsibilities include overseeing global marketing campaigns, executing cross-platform marketing activities, and managing budget allocations for diverse marketing initiatives.
Previous Experience in Marketing and Advertising
Prior to his current role, Igor Khachaturyan worked at glispa GmbH as Associate Director - Gaming for eight months in 2012-2013. He also held the position of Ad Sales Manager at Gameforge from 2009 to 2012, where he was involved with the Ad2games Advertising Network. Earlier in his career, he served as AdNetwork Manager at Lycos Europe from 2005 to 2009, gaining extensive experience in the advertising sector.
Education and Expertise
Igor Khachaturyan studied at Yerevan State University, where he earned a Bachelor's degree in Economics from 1998 to 2002. He furthered his education by obtaining a Master's degree in Finance, Accounting, and Audit from the same institution between 2002 and 2004. His academic background supports his expertise in financial management and marketing analytics.
Background in Audit
Before transitioning to marketing, Igor Khachaturyan worked as an Auditor at KPMG from 2003 to 2005. This role provided him with foundational skills in financial analysis and compliance, which he later applied to his marketing and management positions.
Influencer Marketing Strategies
Igor Khachaturyan has crafted successful influencer marketing strategies on platforms such as YouTube and Twitch. His approach focuses on leveraging influencer partnerships to enhance brand visibility and engagement across various gaming platforms, including PC, PS4, Xbox, and Mobile.