Andrew Wayland
About Andrew Wayland
Andrew Wayland serves as the VP of Customer & Proposition at GAIN Credit, where he focuses on optimizing customer journeys through technology. He has extensive experience in marketing and customer strategy within the financial services sector, having held senior roles at various organizations including Everyday Loans and Harvard Public Relations.
Current Role at GAIN Credit
Andrew Wayland serves as the Vice President of Customer & Proposition at GAIN Credit, a position he has held since 2023. In this role, he focuses on optimizing customer journeys through technology. His responsibilities include developing strategies that enhance customer experience and drive engagement within the financial services sector.
Professional Background
Andrew Wayland has extensive experience in the marketing and customer service sectors. Prior to his current position, he worked at Everyday Loans, where he held the roles of Head of Marketing and Chief Marketing Officer from 2006 to 2023. He also served as an Account Director at Harvard Public Relations from 1994 to 2000. His career spans nearly three decades, emphasizing a strong focus on customer-centric strategies.
Education and Expertise
Andrew Wayland holds a Bachelor of Business Science with Honours in Marketing from the University of Cape Town. He also earned a Bachelor's degree in Philosophy and Politics from the University of Reading. His educational background supports his expertise in creating omni-channel marketing strategies that integrate various platforms, including TV, PR, and digital marketing.
Specialization in Marketing Strategies
Andrew specializes in developing omni-channel marketing strategies that effectively integrate traditional and digital marketing channels. His work includes a strong emphasis on understanding customer and product needs within the financial services and consumer credit sectors. He is experienced in forming commercial introducer partnerships to enhance customer acquisition strategies.