Sumit Singhal
About Sumit Singhal
Sumit Singhal is a Manager of Digital Marketing and Acquisition at GAIN Credit in Chennai, Tamil Nadu, India, where he has worked since 2021. He has extensive experience in digital marketing, having held various roles at GAIN Credit and other companies, and he specializes in customer acquisition and marketing strategy.
Work at GAIN Credit
Sumit Singhal has been employed at GAIN Credit since 2016, progressing through various roles. He currently serves as Manager - Digital Marketing, Acquisition since 2021. Prior to this position, he held roles as Analyst, Senior Analyst (Digital Marketing), and Senior Team Lead. His responsibilities include leading the digital marketing strategy for two major consumer lending brands in the UK and optimizing marketing channels to achieve business objectives.
Education and Expertise
Sumit Singhal holds a Bachelor's Degree in Mechanical Engineering from Vellore Institute of Technology, which he completed from 2011 to 2015. He also achieved Matriculation from Navjeevan Public Sr. Sec. School in Sikar, Rajasthan. His expertise encompasses credit risk and finance-related metrics, which inform the development of effective marketing strategies.
Background
Before joining GAIN Credit, Sumit Singhal gained experience as a Business Analyst at LatentView Analytics and as a vocational trainee at Steel Authority of India Limited and Essar Steel. He also completed an internship at Maruti Suzuki India Limited. His early career experiences have contributed to his understanding of marketing and customer management.
Achievements
In his current role at GAIN Credit, Sumit plays a key role in designing web analytics tracking requirements to enhance marketing performance. He contributes to the retention strategy aimed at maximizing customer lifetime value (CLTV) and supports the optimization of diverse marketing channels, including Direct Mail and partnerships with affiliates and brokers.