Diana Van Dusen
About Diana Van Dusen
Diana Van Dusen is a Senior Demand Generation Manager at GAINS, where she has worked since 2024. She holds a Marketing Strategy Certificate from Cornell University and has extensive experience in marketing roles across various companies, including Azumo and MAC Cosmetics.
Work at GAINS
Diana Van Dusen has been employed at GAINS as a Senior Demand Generation Manager since 2024. In this role, she focuses on developing and implementing strategies to drive demand and enhance customer engagement. Her responsibilities include overseeing marketing initiatives that align with the company's growth objectives.
Education and Expertise
Diana Van Dusen studied at Cornell University, where she earned a Marketing Strategy Certificate in 2022 after an 11-month program. She also holds a Bachelor of Arts in Sociology from DePaul University. Her educational background provides a foundation for her expertise in marketing strategy and demand generation.
Previous Work Experience
Before joining GAINS, Diana worked at Azumo as a Marketing Manager from 2021 to 2023. She also held various marketing roles at companies such as Aprimo, XAmplifier, and hiredMYway.com. Her experience includes managing marketing operations, developing client engagement strategies, and implementing marketing campaigns.
Achievements in Marketing
Diana has a history of significant contributions in her marketing roles. At Azumo, she successfully created the company's first-ever webinar and eBook, enhancing its industry presence. She implemented an Account Based Marketing strategy that resulted in a 24% increase in initial sales calls and improved operational processes by 50%. Additionally, she has a proven track record of reducing website bounce rates by 34% through integrated marketing campaigns.
Early Career and Internships
Diana began her career in the service industry, working at TGI Fridays for eight years in various locations. She also gained experience in the cosmetics industry as a Manager and Makeup Artist at MAC Cosmetics. Additionally, she interned at the City of Chicago in the office of Robert Fioretti, where she gained valuable insights into public service and community engagement.