Carla Rivero Borrell
About Carla Rivero Borrell
Carla Rivero Borrell is the LatAm Marketing Manager at Galileo Financial Technologies, specializing in purpose-driven strategies based on consumer insights. With over a decade of experience in marketing and communications, she has a strong background in the LATAM market and has held various leadership roles in startups and fintechs.
Work at Galileo
Carla Rivero Borrell has been serving as the LatAm Marketing Manager at Galileo Financial Technologies since 2021. In this role, she focuses on developing and implementing marketing strategies tailored to the Latin American market. Her expertise in consumer insights allows her to direct purpose-driven strategies that resonate with the target audience. Carla's position at Galileo highlights her commitment to enhancing the company's presence and effectiveness in the fintech sector across Latin America.
Previous Experience at Rappi
Prior to her current role, Carla worked at Rappi as the Rappi Pay Marketing Lead from 2018 to 2019. During her one-year tenure in Mexico, she was responsible for leading marketing initiatives for Rappi Pay, contributing to the growth of the brand in the competitive fintech landscape. This experience further solidified her understanding of the LATAM market and consumer behavior.
Education and Expertise
Carla holds a Bachelor of Arts in Diseño from the Istituto Europeo di Design, where she studied from 2010 to 2013. She also completed a Diplomatura in Estudio de Tendencias at CENTRO diseño | cine | televisión from 2013 to 2014. Additionally, she earned a Design Strategy Certification from Winn Innovation in 2016 and a Posgrado in Service Design from CEDIM México from 2019 to 2021. This diverse educational background equips her with a strong foundation in design and marketing strategies.
Career Background
Carla has over a decade of experience in marketing and communications, primarily within startups, incubators, fintechs, and apps. She has held various positions, including Head of Strategy at StartupMexico from 2016 to 2018 and LATAM Expansion Lead at Oxford International Education Group from 2013 to 2016. Additionally, she served as Head of Marketing Communication at Miio for 11 months in 2019. Her career reflects a strong focus on driving innovation and supporting brands within the entrepreneurial ecosystem.
Professional Skills and Impact
Carla specializes in directing purpose-driven marketing strategies based on consumer insights. She has a deep understanding of the LATAM market and has successfully executed strategies that enhance market presence. Known for her ability to generate creative thinking and develop engaged teams, she inspires resilience and commercial acumen. Her work has contributed to the success of various brands and projects within the startup landscape.