Rakshitha Acharya
About Rakshitha Acharya
Rakshitha Acharya is an Associate Creative Marketing professional currently working at Gameberry Labs in Bengaluru, India. She specializes in optimizing creative strategies for user acquisition and in-app purchases, drawing on her diverse experience in digital marketing and communications.
Current Role at Gameberry Labs
Rakshitha Acharya serves as an Associate Creative Marketing at Gameberry Labs, a position she has held since 2023. In this role, she focuses on optimizing creative strategies to enhance user acquisition and in-app purchases. Her responsibilities include generating creative briefs for images and videos that target user engagement. Based in Bengaluru, Karnataka, India, she contributes to the company's marketing efforts by analyzing performance data to inform strategies.
Previous Experience in Marketing and Communications
Prior to her current role, Rakshitha Acharya worked in various marketing and communications positions. She was a Knowledge Jockey at Outlook Publishing (India) Pvt. Ltd. for one month in 2022. She also held the position of Digital Marketing Specialist at The Fat Labrador Cafe for seven months in 2023. Additionally, she completed a Corporate Communications Internship at Cummins India for two months in 2022. These roles provided her with diverse experiences in marketing and communication strategies.
Educational Background
Rakshitha Acharya has a comprehensive educational background. She completed her Master of Business Administration (MBA) in Communication Management from FLAME University, graduating in 2023. Prior to this, she earned a Bachelor of Arts (BA) in Journalism, Psychology, and English Literature from AIMS Institutes, graduating in 2019. She also achieved her Pre-University Certificate (PUC) in PCMB from Maharani Lakshmi Ammanni College for Women (MLACW) between 2014 and 2016.
Skills and Specializations
Rakshitha Acharya specializes in optimizing creative strategies for user acquisition and in-app purchases. She is skilled in generating creative briefs tailored for digital content, including images and videos. Her expertise extends to analyzing and presenting performance data to guide marketing strategies. Additionally, she conducts competitor and market research focused on user acquisition strategies, enhancing her ability to inform and adapt marketing efforts.
Early Career Experience
In her early career, Rakshitha Acharya worked as a Content Writer for HerKey (formerly JobsForHer) from 2019 to 2020. She also served as a Private Tutor at Genext Students during the same period. These roles contributed to her foundational skills in content creation and communication, which she has built upon in her subsequent marketing roles.