Emily Grevel
About Emily Grevel
Powered by black coffee and a love for stellar engagement rates. I am the Email Marketing Manager at GameChanger where I'm responsible for full-lifecycle email marketing for coaches, parents, players and fans of the GameChanger and GameChanger Classic applications. Prior to this role, I was a Marketing Manager at Amazon, responsible for building the global B2B marketing program catered to Sellers and Vendors of Amazon Advertising. My primary focus was development of customer reactivation and acquisition marketing programs via email, in-app, and push notifications. I served as the Senior Email Retention Specialist at Wolverine Worldwide where I managed full-lifecycle email marketing for Sperry, Merrell, Harley-Davidson Footwear, Wolverine, Bates, HyTest and multi-brand retail stores. I have experience building and optimizing e-commerce email programs, executing segmentation and targeting through drip programs and email journeys, providing strategy insights, and building customer retention across a portfolio of B2C brands. Additionally, I have 8 years of experience as a Web Designer & Developer working for government entities, public relations firms, and media organizations. I opened my small business, Lake Effect Web Company, in 2017, where I continue to build websites for businesses across the United States.