Abby Jackson
About Abby Jackson
Abby Jackson serves as the Director of Integrated Marketing at Gamefam, where she has worked since 2022. With a diverse background in marketing and client services, she has held various leadership roles at notable companies, including Mattel and The Marketing Arm.
Work at Gamefam
Abby Jackson has served as the Director of Integrated Marketing at Gamefam since 2022. In this role, she focuses on developing and executing marketing strategies that enhance brand visibility and engagement within the gaming community. Based in Los Angeles, California, her work involves collaborating with various teams to create integrated marketing campaigns that resonate with target audiences.
Previous Experience in Marketing
Before joining Gamefam, Abby Jackson held several significant positions in the marketing industry. She worked at Mattel, Inc. as the Senior Manager of Digital Engagement Operations from 2021 to 2022. Prior to that, she was with Fullscreen, where she served as Director of Client Services from 2018 to 2020 and as Senior Director of Client Services from 2020 to 2021. Additionally, she spent several years at The Marketing Arm, where she progressed through various roles, including Account Director and Film Partnerships Lead.
Education and Expertise
Abby Jackson earned her Bachelor of Arts degree in Marketing from Mays Business School at Texas A&M University. Her educational background provides a strong foundation for her extensive career in integrated marketing. She is recognized for her ability to combine creativity with data-driven decision-making, allowing her to implement effective marketing strategies.
Achievements in Marketing
Abby Jackson has received several accolades throughout her career. She was recognized as one of Folio’s Top Women in Media in 2020. Additionally, she has won prestigious awards at the Cannes Lions International Festival of Creativity, including a Bronze Branded Entertainment Lion in 2016 and a Silver Branded Entertainment Lion in 2013. Her contributions have led to the transformation of iconic brands such as Barbie and American Girl, generating significant revenue growth.
Leadership Development and Training
In 2016, Abby Jackson was selected as the sole participant from The Marketing Arm to attend Omnicom University, a leadership development program facilitated by professors from Harvard Business School. This experience further enhanced her leadership skills and strategic thinking, which she applies in her current role and throughout her career.