Meagan Finucan
About Meagan Finucan
Meagan Finucan is the Senior Director of Customer Acquisition at Gametime, specializing in user acquisition strategy and data-driven marketing techniques. She has held various marketing roles across multiple companies, including Tecovas, GoLocal Tennis, and Outdoorsy, and has a strong educational background in finance and marketing.
Current Role at Gametime United
Meagan Finucan serves as the Senior Director of Customer Acquisition at Gametime United. She has been in this role since 2024, focusing on strategies to enhance customer acquisition and drive growth for the organization. Her responsibilities include overseeing marketing initiatives and optimizing user acquisition strategies.
Previous Experience in Marketing
Prior to her current position, Finucan held several roles in marketing and performance management. She worked at Tecovas as the Director of Performance Marketing from 2021 to 2023, where she managed marketing performance strategies. Additionally, she served as a Digital Marketing Consultant for GoLocal Tennis from 2015 to 2016 and as Performance Marketing Lead at Wikibuy from 2020 to 2021.
Educational Background
Finucan has a strong educational foundation in business and marketing. She earned a Bachelor of Science degree in Finance and International Business from Miami University, studying from 2003 to 2007. She later obtained an MBA with a focus on Marketing, Finance, and Entrepreneurship from the University of Chicago, completing her studies from 2009 to 2012. Additionally, she pursued digital marketing education at General Assembly starting in 2015.
Expertise in Digital Marketing
Finucan specializes in managing budgets and user acquisition strategies, utilizing data-driven marketing techniques. Her expertise includes proficiency in AdWords and Bing advertising, as well as Google Analytics. She focuses on helping startups scale their marketing efforts, leveraging her extensive background in performance marketing.
Career Progression and Roles
Throughout her career, Finucan has held various positions that contributed to her expertise in marketing and finance. She worked at Wrigley in multiple roles, including Senior Financial Analyst and Financial Analyst, from 2007 to 2014. She also served as VP of Marketing at Pet Honesty from 2023 to 2024 and held the position of Director of Performance Marketing at Outdoorsy from 2019 to 2020.