Allison Lynch
About Allison Lynch
Allison Lynch serves as the Head of Product - Gaming at Gaming Innovation Group, a position she has held since 2019. She has extensive experience in the gaming industry, having previously worked in various roles at William Hill, Playtech Limited, and SG Digital.
Current Role at Gaming Innovation Group
Allison Lynch serves as the Head of Product - Gaming at Gaming Innovation Group, a position she has held since 2019. Based in the Marbella Area of Spain, she oversees product development and strategy within the gaming sector. Her role involves leading teams to enhance product offerings and improve user experience, contributing to the company's growth in the competitive gaming market.
Previous Experience at William Hill
Allison Lynch has a significant history with William Hill, where she worked in two capacities. Initially, she served as the Senior Product Owner from 2010 to 2017 for seven years, focusing on product management and development. Later, she took on the role of Head of Sportsbook CRM for one year in 2010, where she managed customer relationship management strategies for the sportsbook division.
Experience at Playtech Limited
In 2017, Allison Lynch worked at Playtech Limited as the Head of CRO and UX B2C for eight months. In this role, she was responsible for conversion rate optimization and user experience for business-to-consumer products, aiming to enhance customer engagement and satisfaction.
Role at SG Digital
Allison Lynch held the position of Head of Optimization at SG Digital, a division of Scientific Games Corporation, from 2018 to 2019 for six months. Her responsibilities included optimizing digital products and services to improve performance and user experience within the gaming industry.
Career Overview
Allison Lynch has a diverse background in the gaming and betting industries, with over a decade of experience in various leadership roles. Her career includes significant positions at major companies, focusing on product management, customer relationship management, and user experience. This extensive experience has equipped her with a deep understanding of the gaming market and product development.