Christian Martin Warr
About Christian Martin Warr
Christian Martin Warr is a CRO Manager with over 15 years of experience in web analytics and optimization. He has worked in various roles across multiple companies, including Gaming Innovation Group and IGT, and holds several certifications in digital analytics and graphic design.
Current Role at Gaming Innovation Group
Christian Martin Warr serves as the CRO Manager at Gaming Innovation Group, a position he has held since 2020. In this role, he focuses on conversion rate optimization strategies to enhance user experience and drive business growth. He is based in Andalucía, España, where he leverages his extensive background in web analytics and optimization to inform decision-making and strategy.
Previous Experience in Marketing and Communication
Prior to his current role, Warr worked at Los Creativos de Hawkins as a Marketing & Communication professional from 2010 to 2011. His responsibilities included developing marketing strategies and communication plans within the Algeciras area. This role contributed to his foundational skills in marketing and stakeholder engagement.
Career in Web Development and Analytics
Warr has a significant background in web development and analytics. He worked at IGT as a Frontend Web Developer, focusing on web analytics and SEO from 2013 to 2016. Additionally, he served as the Customer Journey Optimisation Coordinator at Gala Coral Group for seven months in 2016. His experience in these roles has equipped him with a deep understanding of user behavior and website performance.
Educational Background and Certifications
Christian Martin Warr has a diverse educational background. He studied at Instituto de Artes Visuales, where he achieved multiple certifications, including Adobe Certified Expert in Photoshop, Illustrator, and InDesign. He also completed a Master in Graphic Design. Furthermore, he studied Digital Analytics at The University of British Columbia, earning an Award of Achievement in the field. His foundational education includes a degree in Civil Engineering from Universidad de Cádiz.
Expertise in SEO and Data Analysis
Warr possesses over 15 years of experience in web analytics and optimization. He utilizes various tools, including Google Analytics, Google Big Query, and Google Tag Manager, to analyze trends and provide actionable insights. He develops reports and dashboards using DataStudio and Power BI, and he drives internal training on SEO strategies, ensuring that stakeholders are informed about best practices and industry changes.