Kristina Pandolfino
About Kristina Pandolfino
Kristina Pandolfino is a Customer Relationship Management Specialist with extensive experience in marketing and digital communication. She has worked for various companies in Malta and holds a Professional Diploma in Digital Marketing and a Bachelor of Commerce in Marketing.
Current Role at Gaming Innovation Group
Kristina Pandolfino currently serves as a Customer Relationship Management Specialist at Gaming Innovation Group. She has held this position since 2021. In her role, she conducts testing of campaign setups and mechanics using GiG platforms to ensure functionality and effectiveness. She is responsible for overseeing the setup of bonuses, competitions, and promotional mechanics via backend systems for various clients. Additionally, she manages segmentation and tagging efforts for program messages, enhancing targeted communication.
Previous Experience in Marketing
Before her current role, Kristina Pandolfino gained extensive experience in marketing across several organizations. She worked as a Marketing Executive at Vascas Enterprises Ltd. from 2014 to 2015. Following that, she served as a Brand Executive at TBWA\ANG from 2015 to 2016, and as an Email Marketing Coordinator at Catena Media from 2017 to 2020. She also briefly worked as a Social Media Officer at Zaggora in 2012 and as an Administrative Coordinator at JP Advertising Ltd in 2014.
Educational Background in Marketing
Kristina Pandolfino has a solid educational foundation in marketing. She earned a Bachelor of Commerce (B.Com.) Hons. in Marketing from the University of Malta, completing her studies from 2008 to 2012. Additionally, she obtained a Professional Diploma in Digital Marketing from the Digital Marketing Institute. Her earlier education includes achieving A levels and Intermediates at Junior College from 2006 to 2008 and Matsec O'Levels at St. Martin's College Malta from 1999 to 2006.
Skills in Customer Relationship Management
In her current role, Kristina Pandolfino utilizes Symplify for setting up email and SMS communication journeys aimed at onboarding, retaining, reactivating, and converting clients. She is responsible for briefing content and design teams to create necessary communication deliverables for campaign setups. Her expertise in managing targeted communication through segmentation and tagging enhances the effectiveness of marketing strategies.