Matthew Adeyeye
About Matthew Adeyeye
Matthew Adeyeye is an experienced Account Manager specializing in Sports and Casino, currently working at Gaming Innovation Group in London. He has held various roles in sports marketing and partnerships across multiple organizations since 2015, including positions at MJB Properties, Masters Football, and Better Collective.
Work at Gaming Innovation Group
Matthew Adeyeye currently serves as an Account Manager for Sports & Casino at Gaming Innovation Group. He has been in this role since 2023, contributing to the company's efforts in managing client accounts and enhancing the gaming experience. His position involves collaborating with various stakeholders to ensure the delivery of high-quality services and solutions within the sports and casino sectors.
Current Role as Football Consultant
In addition to his role at Gaming Innovation Group, Matthew Adeyeye has been working as a Football Consultant at Reign Star Group since 2022. In this capacity, he provides expertise in football-related projects, leveraging his extensive background in sports marketing and partnerships to support the organization's objectives.
Previous Experience in Sports Marketing
Matthew Adeyeye has a diverse background in sports marketing and partnerships. He held the position of Commercial Partnerships Manager at Masters Football from 2018 to 2020, where he focused on developing and managing commercial relationships. Prior to that, he worked as Athlete Marketing & Partnerships Lead at TheMailRoom in 2021, and as a Sports Marketing Business Development Executive at Project11 Sports in 2017.
Education and Expertise
Matthew Adeyeye studied Business Management at the University of the West of England, where he earned a BA (Hons) from 2010 to 2013. His educational background provides a solid foundation for his career in account management and sports marketing, enabling him to apply strategic thinking and business principles in his professional roles.
Career Progression and Roles
Matthew Adeyeye has held various positions in the sports and property sectors. He began his career as a Lettings Negotiator at MJB Properties in Dubai from 2015 to 2016. He later transitioned to the sports industry, taking on roles such as Partnerships Manager at Better Collective and Brand Partnerships Manager at B-Engaged, further enhancing his expertise in commercial partnerships and account management.