Aaron Bass
About Aaron Bass
Aaron Bass serves as the Advertising Sales Director at USA TODAY NETWORK | LOCALiQ, where he has worked since 2019. With over 20 years of experience in advertising and sales, he specializes in integrating digital and traditional media to enhance client marketing strategies.
Current Role at USA TODAY NETWORK
Aaron Bass serves as the General Manager at USA TODAY NETWORK | LOCALiQ since 2019. In this role, he oversees advertising sales and strategy, focusing on driving client results through innovative marketing solutions. His leadership has contributed to the growth and effectiveness of advertising initiatives within the organization.
Previous Experience at Gannett
Prior to his current position, Aaron Bass worked at Gannett as the Regional Territory Advertising Director from 2013 to 2018. During his tenure, he managed advertising strategies for Central Ohio, collaborating with various clients to enhance their marketing efforts and achieve measurable outcomes.
Background in Advertising and Sales
Aaron Bass has over 20 years of experience in advertising and sales. His career includes roles such as Account Manager at The Columbus Dispatch and Senior Account Executive at NCI. He has a diverse background, having worked with clients across multiple industries, which has equipped him with a comprehensive understanding of market dynamics.
Expertise in Marketing Strategies
Aaron specializes in integrating digital and traditional media into cohesive marketing plans. He focuses on educating clients about the evolving online landscape and adapting their marketing strategies accordingly. His expertise includes leveraging social media ROI and lead generation to enhance client engagement and drive results.
Training and Development in Sales
Aaron incorporates advanced training platforms into his sales and management practices. He emphasizes the importance of teaching and guiding clients to navigate the complexities of modern marketing environments. His approach is designed to empower clients with the knowledge needed to optimize their advertising efforts.