Abbie Kopf
About Abbie Kopf
Abbie Kopf is a Senior Branded Content Strategist at Gannett | USA TODAY NETWORK, specializing in content performance analysis and innovative marketing strategies. With a background in communications and marketing across various organizations, she leads initiatives to enhance branded content offerings and revenue opportunities.
Current Role at Gannett
Abbie Kopf serves as a Senior Branded Content Strategist, Product at Gannett | USA TODAY NETWORK. She has held this position since 2019, contributing to the Dallas/Fort Worth Area. In her role, she collaborates with product, sales, and management teams to identify and pursue revenue opportunities. Kopf analyzes content data to identify trends that can enhance content performance across local and regional markets. She also leads large-scale presale opportunities and post-sale campaigns, focusing on problem-solving and innovation.
Previous Experience
Before joining Gannett, Abbie Kopf held several positions in various organizations. She worked at Big Thought as a Development and Marketing Associate from 2007 to 2009 and later as Internal and Executive Communications Manager from 2010 to 2014. She also served as Communications Manager and Content Strategist at AT&T Performing Arts Center from 2015 to 2017. Additionally, she worked as Director of Content and Storytelling at United Way of Metropolitan Dallas for seven months in 2015 and as Director of Creative at Cinestate in 2016-2017.
Education and Expertise
Abbie Kopf holds a Bachelor's degree in Sociology from Texas Tech University. Her educational background supports her expertise in content strategy and communications. Throughout her career, she has developed skills in analyzing content data, creating effective content strategies, and leading innovative marketing campaigns. Her academic foundation in sociology enhances her understanding of audience behavior and engagement.
Content Strategy and Development
In her current role, Abbie Kopf is responsible for developing new branded content offerings that extend beyond traditional formats such as articles and videos. She works closely with design, social, and video teams to create innovative branded content executions. Kopf also creates materials and presentations to guide sales teams in successfully selling programs and products. Her focus on effective content strategies positions her as a key resource for her colleagues.