Alexander Folkard
About Alexander Folkard
Alexander Folkard is an Email Marketing Specialist currently working at Gannett | USA TODAY NETWORK in Knoxville, Tennessee. He has a diverse professional background, including roles in management, customer service, and the automotive industry, along with academic qualifications in marketing.
Current Role at Gannett
Alexander Folkard serves as an Email Marketing Specialist at Gannett | USA TODAY NETWORK since 2021. In this role, he focuses on developing and implementing email marketing strategies that engage customers and drive results. His experience in customer service supports his ability to tailor these strategies to meet the specific needs of various audiences.
Previous Experience in Email Marketing and Management
Prior to his current position, Folkard held various roles that contributed to his expertise in marketing and management. He worked as a Manager at Doorstep Deliveries from 2013 to 2016, where he gained valuable leadership experience. Additionally, he served as General Manager at Ice Fanatic Inc from 2006 to 2012, further enhancing his management skills.
Education and Expertise in Marketing
Folkard studied at East Tennessee State University, where he earned a Bachelor of Business Administration (BBA) and a Master of Digital Marketing. His educational background provides a solid foundation in marketing principles, which he applies in his current role. His studies spanned from 2019 to 2022 for the master's degree, emphasizing his commitment to professional development.
Background in Customer Service and Automotive Industry
Folkard has a strong background in customer service, which enhances his marketing strategies. His previous roles, including an Account Representative at GC Services Limited Partnership and a Business Planning Specialist at DENSO, contribute to his understanding of customer needs and the automotive industry. This diverse experience informs his approach to digital marketing.
Experience in Raft Guiding and Team Leadership
Before his marketing career, Folkard worked as a Raft Guide at ADVENTURES UNLIMITED INC from 2012 to 2014. This role required teamwork and leadership skills, which he has carried into his professional life. His ability to guide teams effectively is evident in his management roles and contributes to his success in email marketing.