Allyssia B.
About Allyssia B.
Allyssia B. serves as the Client Experience Manager at Gannett | USA TODAY NETWORK, where she has worked since 2022. With a background in project management and extensive experience in digital advertising, she manages significant advertising campaigns for a diverse range of clients in Plano, Texas.
Current Role at Gannett
Allyssia B. serves as the Client Experience Manager at Gannett | USA TODAY NETWORK, a position she has held since 2022. Based in Plano, Texas, she manages digital advertising campaigns with an average spend of $1.2 to $1.6 million each. Her responsibilities include overseeing the fulfillment of various advertising formats, such as targeted email, display campaigns, search, social media, YouTube, OTT/CTV, and print ads. Allyssia works with a diverse client base, which includes professionals such as doctors and lawyers, as well as educational institutions, contractors, senior living communities, and restaurants.
Previous Experience at Gannett
Before her current role, Allyssia B. worked as a Client Success Manager at Gannett | USA TODAY NETWORK from 2019 to 2022. During this three-year tenure in Plano, Texas, she focused on enhancing client relationships and ensuring the successful execution of advertising strategies. This role provided her with valuable experience in managing client expectations and delivering effective solutions tailored to their needs.
Professional Background at DexYP
Allyssia B. has extensive experience in project management and analysis from her time at DexYP. She served as a Project Manager Specialist from 2014 to 2015 in St. Petersburg, Florida, and as a Senior Business Analyst from 2015 to 2019 in Grapevine, Texas. Additionally, she worked as a Publishing Management Analyst for 10 months in Tampa/St. Petersburg, Florida, and as a Specialist from 2011 to 2013 in Overland Park, Kansas. Her roles at DexYP involved managing projects and analyzing business processes, contributing to her expertise in client experience management.
Education and Qualifications
Allyssia B. studied at Ashford University, where she earned a Bachelor's degree in Project Management. This educational background has equipped her with the necessary skills to effectively manage projects and client relationships in her professional roles. Her academic training complements her extensive work experience in the advertising and project management sectors.