Amanda La Para
About Amanda La Para
Amanda La Para is a Local Sales and Marketing Manager at Gannett, with extensive experience in marketing roles at North Jersey Media Group. She holds a Bachelor of Science in Communication and Media Studies from Sacred Heart University and has developed skills in public relations, event coordination, and copywriting.
Work at Gannett
Amanda La Para has served as the Local Sales and Marketing Manager at Gannett since 2017. In this role, she focuses on driving local sales initiatives and enhancing marketing strategies to improve brand visibility. Her responsibilities include overseeing marketing campaigns and coordinating events that engage customers effectively. She operates out of McLean, Virginia, contributing to Gannett's mission of delivering quality news and information.
Previous Experience at North Jersey Media Group
Prior to her current role, Amanda La Para worked at North Jersey Media Group for a total of ten years. She began as a Marketing Assistant from 2007 to 2010, where she supported various marketing efforts. She then advanced to the position of Marketing Coordinator from 2010 to 2017, where she further developed her skills in marketing strategy and customer engagement. Both roles were based in Woodland Park, New Jersey.
Education and Expertise
Amanda La Para studied at Sacred Heart University, where she earned a Bachelor of Science degree in Communication and Media Studies from 2002 to 2006. She also completed her secondary education at DePaul Catholic High School from 1999 to 2002. Her educational background has equipped her with a strong foundation in communication, which she applies in her professional roles, particularly in public relations and marketing.
Skills and Specializations
Amanda La Para possesses a range of skills relevant to her role in marketing and sales. She is proficient in public relations, which aids in enhancing brand visibility and reputation. Her experience includes coordinating on-site events that foster customer engagement. Additionally, she has a strong background in copywriting and point of purchase advertising, contributing to effective customer acquisition and retention strategies. She also has expertise in developing sweepstakes and contests as part of marketing initiatives.